Rockstar launches a record label to ‘elevate’ dance music

Rockstar Games has offered elaborate soundtracks for an extended time, and now it’s taking that fondness for music to its logical conclusion. The grand larceny Auto creator has teamed with dance party organizer CircoLoco to launch a record label, CircoLoco Records, which will meld the worlds of computer game music with real-world dance culture.

It’ll feature the work of GTA V resident DJs like Moodymann and Dixon, as you would possibly expect, but there’ll even be productions from well-known artists beyond the sport — Carl Craig, Luciano and Seth Troxler are a couple of examples. 

The first EP (Monday Dreamin’ Blue EP) isn’t due until June 4th, but CircoLoco has already released Troxler’s “Lumartes” as one and can dribble out more tracks hebdomadally until a full-fledged compilation arrives on July 9th.

Rockstar and CircoLoco see this as a interdependent effort. The label could give Rockstar’s featured in-game artists a better profile, of course, but both want this to “elevate” dance culture at a flash when the COVID-19 pandemic has shuttered nightclubs across the earth. 

this provides danceroom music more of a presence outside of the club, Rockstar said. We’d add that this is often also convenient for Rockstar’s future games — it could incorporate music from its own label without the maximum amount negotiation because it might need with third parties